Temperature — how urgent a lead is, computed automatically from activity & status:
🔥 hot active ≤48h & urgent · 🌤 warm active ≤7 days · ❄️ cold silent >14 days or cancelled.

Stage — position in the sales funnel, set manually (click a lead → pick a stage):
new → contacted → engaged → qualified → paying → churned/lost

Status — follow-up = not yet resolved, needs action. ok = done.

Auto-handled — percentage of events the bot replied to automatically, with no human involvement.

Escalation — chats the bot handed off to a human because it couldn't handle them automatically.

Campaign — the promo a lead came from. Detected from a CODE in the first message (wa.me/..?text=CODE) via campaign_map. First-touch.

Source — the lead's channel/attribution (e.g. ig-ads, referral).

Tags — segmentation labels (e.g. interest:gold lang:id). Shown in the lead detail.

Value — transaction value (Rp) when a lead is paying. Summed per stage in the funnel.